In 2013 I was one of four co-founders to start up a business in the app field. During this time I began my journey as a designer and I developed a big interest and designer skills in a wide spectrum. Our service and main goal were to create a channel for businesses to reach both their existing customers and new ones. My main areas were UI and UX for the app including close collaboration with the customers of the app. I also had a big part in creating an overall context and feeling for a brand new product. Besides this, I was responsible for the advertisements we made, such as animations, prints and social media content. After some years of both struggle and success (we did get 12 000 app users in the Gothenburg area) we decided to put the business aside and try something else.